Why Buying Facebook Likes is a Bad Idea?
The actual social worth of a fan page is judged by the level of interaction it gets after putting up a status, picture or web link.
Facebook launched a campaign to get rid of fake or low-quality Likes. The move is being considered as an attempt by Facebook to stop spammers and make the data, derived from these Likes, more authentic. In recent blog post, Facebook has officially urged marketers and brand promoter’s to refrain from buying fake Likes as it delivers absolutely no value in return to your investment.
Facebook launched a campaign to get rid of fake or low-quality Likes. The move is being considered as an attempt by Facebook to stop spammers and make the data, derived from these Likes, more authentic. In recent blog post, Facebook has officially urged marketers and brand promoter’s to refrain from buying fake Likes as it delivers absolutely no value in return to your investment.
Real Fans Will Doubt Your Honesty
No one likes to deal with a person or a business which misrepresents information or cheats.
If your real fans get the slightest hint of your resorting to such tactics (which they invariably will when they see the number off Likes on your page exploding overnight), to create a false impression, they will begin to have doubts about your truthfulness. Your brand image will get a severe blow if that happens.
If your real fans get the slightest hint of your resorting to such tactics (which they invariably will when they see the number off Likes on your page exploding overnight), to create a false impression, they will begin to have doubts about your truthfulness. Your brand image will get a severe blow if that happens.
EdgeRank Algorithm
EdgeRank algorithm now helps decide about the “Top stories” which appear in users’ news feed. Two factors which this algorithm takes into account while sorting out the posts which will appear on fans’ pages are:
1. How your fans interact with your previous posts? If your fans like, share and comment on your posts regularly, the chances of your posts appearing on their NewsFeed are higher.
2. How others react to your posts? If all others on Facebook choose to ignore a post or not react to it, its chances of appearing on fans’ pages get affected adversely.
We all know by now that organic reach of a page is slowly dropping and an update on Facebook Page reaches to only 6% of the Page’s total fan base. However, If the posts you put up on your page do not get a good level of interaction (by way of Likes, Shares and Comments) from a good percentage of people on your fan page, your posts will stop appearing in the news feed of even your most active and ardent followers. In this way, fake likes might actually become a burden.
1. How your fans interact with your previous posts? If your fans like, share and comment on your posts regularly, the chances of your posts appearing on their NewsFeed are higher.
2. How others react to your posts? If all others on Facebook choose to ignore a post or not react to it, its chances of appearing on fans’ pages get affected adversely.
We all know by now that organic reach of a page is slowly dropping and an update on Facebook Page reaches to only 6% of the Page’s total fan base. However, If the posts you put up on your page do not get a good level of interaction (by way of Likes, Shares and Comments) from a good percentage of people on your fan page, your posts will stop appearing in the news feed of even your most active and ardent followers. In this way, fake likes might actually become a burden.
